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We have set up this Data Privacy Policy to formalize our commitment to Data Privacy and to describe how we (Safehotels) use personal data.


“Personal data” means any information collected and logged in a format that allows someone to be identified personally, either directly (e.g. name/email) or indirectly (e.g. telephone number) as a natural person.

When providing us with information, we recommend reading this policy document describing our Data Privacy Policy, which also forms part of the terms and conditions that govern our company.



We collect and processes personal data only for the purposes described in this Policy.


When collecting and processing personal data, we will communicate and inform all information as required as to the purpose and recipients of the data.

Relevance and accuracy

We will only collect personal data that is necessary for data processing. We will take all reasonable steps to ensure that the personal data we hold is accurate and up to date.


We will hold personal data for the period necessary for processing the same in compliance with the provisions of any appropriate law governing Data Privacy


Access, rectification, opposition: A person may access, modify, correct or delete their own personal data. A person may also oppose the use of their own personal data, particularly to avoid receiving sales and marketing information. The details of the department to contact in this respect are shown below in the clause “Access and modification”.

Confidentiality and security

We will ensure reasonable technical and organizational measures are in place to protect personal data against alteration or accidental or unlawful loss, or unauthorized use, disclosure or access.

Sharing and international transfer

We will never share personal data information with any third parties. All our data is stored on servers within the EU.


This policy applies to all data processing as carried out at our headquarters in Sweden.

It also applies to our www.safehotels.com website in English, and local translations thereof.


We may at various times collect data from individuals in these circumstances:

On our website :

Personal information, which a person shares with us, in order to obtain information about our services or in order to obtain a quotation.
Cookies to track and optimize webpage behavior. Should a person object, they are free to turn off cookies in their local browser.

From prospecting Hotels :

Personal information in order to clarify our service offering and, if applicable, assist with providing a service offering.

From certified Hotels :

Personal information from hotel employees, in order to streamline the communication around the certification process.
When visiting hotels for purposes of Certification our assessors take pictures as part of the certification process validation. Our assessors are briefed not to take pictures, in which a person can be identified.


We collect personal data for the purposes of:

  • Managing our customer relationships with various prospect and contracted hotels.
  • Processing personal data in our customer marketing program in order to carry out marketing operations, promote brands and gain a better understanding of customer requirements and wishes
  • Adapting our products and services to better meet customer requirements
  • To complete the Certification assessment process, which as a standard requires capturing pictures on hotel premises.
  • Improving our internal processes especially:
    • Replying to customer comments or inquiries
    • Managing complaints and quality assurance
    • Enhancing our website


We take appropriate technical and organizational measures, in accordance with applicable legal provisions, to protect personal data against illicit or accidental destruction, accidental alteration or loss, and unauthorized access or disclosure. To this end, we have taken technical measures (such as firewalls) and organizational measures (such as a user ID/password system, means of physical protection etc.).


We retain personal data only for the period necessary for the purposes set out in this Policy or in accordance with the provisions of applicable law.


A person has the right to access personal data collected by us and to modify it subject to applicable legal provisions.

This right may be exercised by writing to the address below.


Stora Avagen 21

SE-436 34 Askim

Gothenburg, Sweden

For the purposes of confidentiality and personal data protection, we will need to identify persons making requests such as a copy of an official piece of identification, e.g. a driver’s license or ID card

All requests will receive a response as swiftly as possible and in accordance with applicable law and copies of ID destroyed/deleted immediately on confirmation.


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